Here we come into the season of obfuscation and manipulation, otherwise known as the presidential election year. With each election, the question of which candidate would be increasingly away the best president and what policy would be best for making the nation, and the campaign can do a better job manipulating public opinion to their elected person . It is a time of guilt by innuendo or association, of character assassination, and the absoluteViolation of all principles of logic since Aristotle. Prepare yourself to be snowed, buffaloed and bamboozled.
You are not a citizen, you're not even a voter, you're a demographic: a "target audience" of a set of sophisticated mass marketing techniques. You already know your "buying behavior" and they know what makes you fired up or is turned off. It had the composition of its marketing campaign for year - long before a "product offering" too. You already know how n% of you will. vote They also know that their "sales" of x% by such and such tactics can be increased. Is not it nice to know so that they can accurately predict their behavior, and if they can not predict, they may change your buying criteria of each question by the re-education?
"Politics is a dirty business." Why should it be so? The answer, I think, best by Robert Moses, the designer formulates our contemporary urban environment (he had already conceived by the IntergovernmentalHighway system and presents them in the transportation pavilion at World Expo 1939 in New York World's) when he said: "If the end justifies the means, then what is?" Probably never occurred to Mr. Moses, that is doing a good means not needjustification.
Contrast, for the sake of argument, with the manipulation of education. Is an educated voters must be justified? Or is its benefit clearly in itself? Would you have preferred to be given a precise set of facts and the ability to makeOwn informed assessment, or would you prefer to be kept in the dark, and sold a bill of goods?
The incredible prevalence of conspiracy theories haunting us today - as the saying that the problem of global warming, but an attempt to be with "them" to undermine the American economy (for what would be the possible reasons that I never guessed) - provides been plenty of evidence that people are manipulated so that they can no longer recognize the observable facts. Pathos reigns illogical and, asMarketing experts are teaching us to love, people are moved not by facts but by emotions.
What I am talking not only with politicians and marketers do mass. It also applies to you. Whether he likes it or not, we're all in marketing in the economy. We have to offer something valuable for others, and we have a right to expect to pay an honest price for the value of our product or service. Nobody is in a position to benefit from what we have to offer when theydo not know about it. Marketing makes the difference between a craftsman and a business man or woman. With a commitment to your products and services, in order for others on the market to the value that you offer to come, the responsibility to win, use the power of marketing ethically.
In economics as in politics, a good end (a valuable product or service) does not justify obfuscation and manipulation. There is a fine line between persuasion and manipulation. This line isdrawn between education and obfuscation. As long as you promote an educated consumer you are on the ethical side, if you cross over to hide, twisting, or misrepresentation, you know that you are on the "dark side".
You may ask: "Is my potential consumers to buy what I have to because they all have my product or service, or because they do not know all the facts to know about it?" Or: "Are they buying it because it is a more honest comparison between what I have done, hadto offer, and my competitors, or between my product or service and the cartoon that I've created from my competition? "As long as it has human trafficking, there were unscrupulous marketers. Imagine now:" Are these people I want to be in competition with? "The answer to all these questions will give you a lot about your future, a lot about your company and ultimately much more about themselves
